For the 10th anniversary of AT&T 28 Days we created "History By Us" - stories from Black history told by those making it. With the help of some creators, we brought these amazing stories to life in Instagram videos.
This campaign required a lot of research, a labor of love. Additionally, the videos were heavily scripted (by me!), with previously written alt lines and improv suggestions presented to talent in the moment. Naturally, we also tried to capture the magical spontaneity these influencers brought with their personalities.